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New Delhi: The Delhi High Court on October 14 gave a major order to Google, asking it to use its technology to deal with fake advertisements using AI-generated images of Sadhguru. The decision came after Sadhguru and Isha Foundation complained that Google had failed to stop the persistent misuse of Sadhguru's name, images and videos. These misleading AI deepfake ads also included a claim of Sadhguru's false arrest, which were running on YouTube. Court gave instructions to find joint solution A single judge bench of Justice Manmeet Pritam Singh Arora said, 'Publication of such advertisements showing the false arrest of Sadhguru should be stopped.' The court ordered Google to use its technology to deal with this issue. If Google has any limitation or objection in its technology, it has been asked to explain the reasons by filing an affidavit in the court. Additionally, the court also directed Google and Isha Foundation to meet and jointly find a solution, so that Isha does not have to complain again and again. Google's advertising policy told to the court The court was told that Google has a policy against publishing clickbait ads that use negative events like arrests or deaths, but it is not being followed. Under the Intermediary Rules, Google is required to implement technology-based measures to automatically identify information that has previously been removed. 'Confusion and concern over deepfakes, misleading ads' Earlier, on May 30, 2025, the Delhi High Court had ordered for the protection of Sadhguru's personality rights and directed Google to remove the infringing channels. But despite this, there has been an increase in fake advertisements on YouTube. These include videos claiming Sadhguru's false arrest and promoting fake investment schemes. These ads direct unsuspecting people to websites designed to steal personal and financial data or spread scams. According to Isha Foundation, these deepfakes and misleading advertisements have spread confusion and concern. 'Misinformation is harming Sadhguru's work' Isha Foundation said thousands of volunteers and people have been contacting Sadhguru to verify the false claims of his 'arrest'. This systematic misinformation is damaging Sadhguru's work and putting the integrity of digital communication at risk. Isha Foundation is active in removing such fraudulent content and making people aware. The foundation has appealed to the public to remain vigilant and report fake advertisements or videos on YouTube that falsely claim that Sadhguru has been arrested. A request has also been made to mark these as 'Scam' or 'Misleading'.

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