'Gen Ji' causes a loss of Rs. 76 lakh crores!
The global alcohol industry has lost $839 billion (Rs. 76 lakh crore) in market value in four years. Several reports say that this is due to the lifestyle changes taking place among the ‘Gen Z’ youth. Compared to previous generations, Gen Zs are more health conscious and are staying away from alcohol. This is causing huge losses to alcohol companies.
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