Tata.cars to Attract the Younger Generation
Mumbai: Tata Motors Passenger Vehicles Limited (TMPV) unveiled its new brand identity, ‘Tata.cars’, on Thursday. Shailesh Chandra, MD and CEO of TMPV, stated that the initiative aims to strengthen the company's expanding passenger vehicle portfolio and attract young car buyers. He added that hatchbacks, sedans, premium SUVs, electric vehicles, and future mobility solutions would be brought under the ‘Tata.cars’ brand.
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