FMCG Companies Reluctant to Raise Prices
Fast-Moving Consumer Goods (FMCG) companies are facing new concerns. Costs for key raw materials—such as sugar and cooking oils—as well as fuel and packaging, have risen sharply of late. To make matters worse, international tensions are causing severe disruptions in the supply of certain major raw materials. Consequently, profit margins for many FMCG companies are under pressure. Despite this, these companies are reluctant to raise product prices, fearing that doing so could lead to a drop in sales during the festive season.
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